Joe Schmidt speaks with Peter Doyle, CEO of Treeline, about why the $100B managed service provider market is a decade behind modern technology and how Treeline is building a new model that combines human technicians with AI and automation. They discuss the company's growth strategy, why pure play software struggles in services categories, and what the forward deployed engineer trend tells us about AI adoption.

MSP Market Lag & AI Model

SaaS Struggles in Services

Proactive IT & AI Hindrances

Future of MSPs & SaaS

Timestamps: 0:00—Introduction 3:29—Why SaaS Alone Fails Here 7:30—Owning Workflows and Change Management 11:00—Why Peter Started Treeline 15:28—Customer Impact: Proactive IT in Practice 19:41—The Biggest Hindrance to AI Progress 24:16—Traditional MSPs in 10 to 15 Years 31:17—The SaaS Is Dead Debate

Resources: Follow Peter Doyle on LinkedIn: https://www.linkedin.com/in/peterwdoyle/
Follow Joe Schmidt on X: https://twitter.com/joeschmidtiv

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