Marketing Skills for AI Agents

A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with

conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent

that supports the Agent Skills spec.

Built by Corey Haines. Need hands-on help? Check out [Conversion

Factory](https://conversionfactory.co?ref=marketingskills) — Corey's agency for conversion optimization, landing pages, and growth strategy. Want to

learn more about marketing? Subscribe to Swipe Files. Want to get dangerously good at using AI for

marketing? Check out AI Marketing Training. Want an autonomous AI

agent that uses these skills to be your CMO? Try Magister.

New to the terminal and coding agents? Check out the companion guide Coding for Marketers.

Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.

Run into a problem or have a question? Open an issue — we're happy to help.

Partners

The library is free and MIT-licensed. Verified Partners fund the work — vetted, disclosed tool integrations,

listed alongside the neutral options and never influencing what the core skills recommend. The full rules and boundaries are in

tools/PARTNERS.md. Become a partner →

◆ Converly — Conversion tracking / attribution. Server-side conversion

tracking that fires when someone submits a form, books a meeting, or starts a chat — passing click IDs and identifiers for Enhanced Conversions

(Google) and high EMQ match rates (Meta), across 100+ tools. CLI + MCP so your agent sets it up in minutes. → [Integration

guide](tools/integrations/converly.md)

◆ Ploy — AI website & growth platform. AI marketing platform built around a Webflow-grade website

builder — site optimization, SEO/AEO, visitor identification, and ad creative in one, with WebMCP to expose site actions to AI assistants. →

Integration guide

What are Skills?

Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent

can recognize when you're working on a marketing task and apply the right frameworks and best practices.

How Skills Work Together

Skills reference each other and build on shared context. The product-marketing skill is the foundation — every other skill checks it first to

understand your product, audience, and positioning before doing anything.

``` ┌──────────────────────────────────────┐ │ product-marketing │ │ (read by all other skills first) │ └──────────────────┬───────────────────┘ │

┌──────────────┬─────────────┬─────────────┼─────────────┬──────────────┬──────────────┐ ▼ ▼ ▼ ▼ ▼ ▼ ▼ ┌──────────┐ ┌──────────┐ ┌──────────┐

┌────────────┐ ┌──────────┐ ┌─────────────┐ ┌───────────┐ │ SEO & │ │ CRO │ │Content & │ │ Paid & │ │ Growth & │ │ Sales & │ │ Strategy │ │ Content │

│ │ │ Copy │ │Measurement │ │Retention │ │ GTM │ │ │ ├──────────┤ ├──────────┤ ├──────────┤ ├────────────┤ ├──────────┤ ├─────────────┤ ├───────────┤

│seo-audit │ │cro │ │copywritng│ │ads │ │referrals │ │revops │ │mktg-ideas │ │ai-seo │ │signup │ │copy-edit │ │ad-creative │ │free-tools│

│sales-enable │ │mktg-psych │ │site-arch │ │onboarding│ │cold-email│ │ab-testing │ │churn- │ │launch │ │customer- │ │programm │ │popups │ │emails │

│analytics │ │ prevent │ │pricing │ │ research │ │schema │ │paywalls │ │social │ │ │ │community │ │competitors │ │ │ │content │ │ │ │video │ │ │

│lead-magnt│ │comp-profile │ │ │ │aso │ │ │ │image │ │ │ │co-mktg │ │directory │ │ │ │ │ │ │ │sms │ │ │ │ │ │prospecting │ │ │ └────┬─────┘

└────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘ │ │ │ │ │ │ │

└────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘ │ Skills cross-reference each other: copywriting ↔ cro ↔

ab-testing revops ↔ sales-enablement ↔ cold-email seo-audit ↔ schema ↔ ai-seo customer-research → copywriting, cro, competitors ```

See each skill's Related Skills section for the full dependency map.

Available Skills

| Skill | Description | |-------|-------------| | ab-testing | When the user wants to plan, design, or

implement an A/B test or experiment, or build a growth experimentation program.... | | ad-creative | When the user wants to

generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad... | | ads | When the user wants help with

paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,... | | ai-seo | When the user wants to

optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.... | | analytics | When the user

wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... | | aso | When the user wants

to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO... | | attribution | When the

user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an... | |

churn-prevention | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed

payments, or... | | co-marketing | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm

partnership opportunities. Use... | | cold-email | Write B2B cold emails and follow-up sequences that get replies. Use when the

user wants to write cold outreach emails,... | | community-marketing | Build and leverage online communities to drive

product growth and brand loyalty. Use when the user wants to create a... | | competitor-profiling | When the user

wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions... | | competitors | When

the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... | |

content-strategy | When the user wants to plan a content strategy, decide what content to create, or figure out what

topics to cover. Also... | | copy-editing | When the user wants to edit, review, or improve existing marketing copy, or

refresh outdated content. Also use when the... | | copywriting | When the user wants to write, rewrite, or improve marketing

copy for any page — including homepage, landing pages,... | | cro | When the user wants to optimize, improve, or increase conversions

on any marketing page or form — including homepage,... | | customer-research | When the user wants to conduct, analyze,

or synthesize customer research. Use when the user mentions "customer... | | directory-submissions | When the user

wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for... | | emails | When the user

wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... | | events | When the user

wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows,... | | free-tools |

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... | | image |

When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product... | |

influencer-marketing | When the user wants to run influencer, creator, or ambassador partnerships to promote their

product — finding and... | | launch | When the user wants to plan a product launch, feature announcement, or release strategy. Also

use when the user... | | lead-magnets | When the user wants to create, plan, or optimize a lead magnet for email capture or

lead generation. Also use when the... | | marketing-council | When the user wants multiple expert perspectives on a

marketing question — a simulated board of advisors staffed by... | | marketing-ideas | When the user needs marketing ideas,

inspiration, or strategies for their SaaS or software product. Also use when the... | | marketing-loops | When the user

wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a... | | marketing-plan

| When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use... | |

marketing-psychology | When the user wants to apply psychological principles, mental models, or behavioral science to

marketing. Also use when... | | offers | When the user wants to design, construct, or improve an offer — the thing they actually

sell — including value framing,... | | onboarding | When the user wants to optimize post-signup onboarding, user activation,

first-run experience, or time-to-value. Also... | | paywalls | When the user wants to create or optimize in-app paywalls, upgrade

screens, upsell modals, or feature gates. Also use... | | popups | When the user wants to create or optimize popups, modals,

overlays, slide-ins, or banners for conversion purposes. Also... | | pricing | When the user wants help with pricing decisions,

packaging, or monetization strategy. Also use when the user mentions... | | product-marketing | When the user wants to

create or update their product marketing context document. Also use when the user mentions... | | programmatic-seo | When

the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... | | prospecting

| When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or... | |

public-relations | When the user wants help with public relations, earned media, press coverage, journalist outreach, or

media strategy... | | referrals | When the user wants to create, optimize, or analyze a referral program, affiliate program, or

word-of-mouth strategy.... | | revops | When the user wants help with revenue operations, lead lifecycle management, or

marketing-to-sales handoff processes.... | | sales-enablement | When the user wants to create sales collateral, pitch

decks, one-pagers, objection handling docs, or demo scripts. Also... | | schema | When the user wants to add, fix, or optimize

schema markup and structured data on their site. Also use when the user... | | seo-audit | When the user wants to audit, review,

or diagnose SEO issues on their site. Also use when the user mentions "SEO... | | signup | When the user wants to optimize signup,

registration, account creation, or trial activation flows. Also use when the... | | site-architecture | When the user

wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal... | | sms | When the user

wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts,... | | social | When the

user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... | | video | When the

user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use... |

Installation

Option 1: CLI Install (Recommended)

Use npx skills to install skills directly:

# Install all skills
npx skills add coreyhaines31/marketingskills

# Install specific skills
npx skills add coreyhaines31/marketingskills --skill cro copywriting

# List available skills
npx skills add coreyhaines31/marketingskills --list

The CLI detects which agents you have installed and asks where to install. For Claude Code it installs into .claude/skills/; universal agents share .agents/skills/.

[!TIP] > If you run the command from inside an agent session (e.g., asking Claude Code to install the skills for you), the CLI runs

non-interactively and may only install to the universal .agents/skills/ directory, which Claude Code does not read. Pass the agent explicitly: > >

bash > npx skills add coreyhaines31/marketingskills -a claude-code >

Option 2: Claude Code Plugin

Install via Claude Code's built-in plugin system:

# Add the marketplace
/plugin marketplace add coreyhaines31/marketingskills

# Install all marketing skills
/plugin install marketing-skills

Option 3: Clone and Copy

Clone the entire repo and copy the skills folder:

git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* .agents/skills/

Option 4: Git Submodule

Add as a submodule for easy updates:

git submodule add https://github.com/coreyhaines31/marketingskills.git .agents/marketingskills

Then reference skills from .agents/marketingskills/skills/.

Option 5: Fork and Customize

Fork this repository
Customize skills for your specific needs
Clone your fork into your projects

Option 6: SkillKit (Multi-Agent)

Use SkillKit to install skills across multiple AI agents (Claude Code, Cursor, Copilot, etc.):

# Install all skills
npx skillkit install coreyhaines31/marketingskills

# Install specific skills
npx skillkit install coreyhaines31/marketingskills --skill cro copywriting

# List available skills
npx skillkit install coreyhaines31/marketingskills --list

Upgrading from v1.x to v2.0

v2.0 renames 17 skills and consolidates page-cro + form-cro into a single cro skill. If you installed the v1.x skills, you'll have **stale

old-name folders** in your install directory after upgrading — the new skills install alongside the old ones, so you'll see both skills/page-cro/

and skills/cro/, etc. Clean them up:

```bash # From the directory where you installed the skills (e.g., .agents/skills/ or .claude/skills/) rm -rf page-cro form-cro \ ab-test-setup

analytics-tracking aso-audit competitor-alternatives \ email-sequence free-tool-strategy launch-strategy onboarding-cro \ paid-ads paywall-upgrade-cro

popup-cro pricing-strategy \ product-marketing-context referral-program schema-markup \ signup-flow-cro social-content ```

Then reinstall the v2.0 skills via your usual method (e.g., npx skills add coreyhaines31/marketingskills).

Migrate the product marketing context file

In v2.0 the context file moved from .claude/ to .agents/ and was renamed from product-marketing-context.md to product-marketing.md. Move your existing context file:

```bash mkdir -p .agents # v2.0 file (or pre-v2.0 file with new name) mv .claude/product-marketing.md .agents/product-marketing.md 2>/dev/null #

pre-v2.0 file with legacy name mv .claude/product-marketing-context.md .agents/product-marketing.md 2>/dev/null ```

Skills will still check .claude/ and the legacy product-marketing-context.md filename as fallbacks, so nothing breaks if you don't migrate.

Full rename map

| Old | New | |-----|-----| | ab-test-setup | ab-testing | | analytics-tracking | analytics | | aso-audit | aso | |

Usage

Once installed, just ask your agent to help with marketing tasks:

"Help me optimize this landing page for conversions"
→ Uses cro skill

"Write homepage copy for my SaaS"
→ Uses copywriting skill

"Set up GA4 tracking for signups"
→ Uses analytics skill

"Create a 5-email welcome sequence"
→ Uses emails skill

You can also invoke skills directly:

/cro
/emails
/seo-audit

Skill Categories

Conversion Optimization

cro - Pages and forms
signup - Registration flows
onboarding - Post-signup activation
popups - Modals and overlays
paywalls - In-app upgrade moments

Content & Copy - `copywriting` - Marketing page copy - `copy-editing` - Edit and polish existing copy - `cold-email` - B2B cold outreach emails

and sequences - emails - Automated email flows - social - Social media content - image - AI image generation, design tools, and optimization

SEO & Discovery - `seo-audit` - Technical and on-page SEO - `ai-seo` - AI search optimization (AEO, GEO, LLMO) - `programmatic-seo` - Scaled page

generation - site-architecture - Page hierarchy, navigation, URL structure - competitors - Comparison and alternative pages - schema -

Structured data

Paid & Distribution - `ads` - Google, Meta, LinkedIn ad campaigns - `events` - Webinars, conferences, sponsorships, speaking - `ad-creative` -

Bulk ad creative generation and iteration - social - Social media scheduling and strategy

Measurement & Testing

analytics - Event tracking setup
ab-testing - Experiment design

Retention

churn-prevention - Cancel flows, save offers, dunning, payment recovery

Growth Engineering

co-marketing - Partner identification and joint campaigns
free-tools - Marketing tools and calculators
referrals - Referral and affiliate programs

Strategy & Monetization - `marketing-ideas` - 140 SaaS marketing ideas - `marketing-psychology` - Mental models and psychology - `launch` -

Product launches and announcements - pricing - Pricing, packaging, and monetization

Sales & RevOps

revops - Lead lifecycle, scoring, routing, pipeline management
sales-enablement - Sales decks, one-pagers, objection docs, demo scripts

Contributing

Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!

See CONTRIBUTING.md for guidelines on adding or improving skills.

License

MIT - Use these however you want.

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